Crayola Is Transforming Used Markers Directly Into Clean Energy
Crayola is launching a nationwide used-marker recycling program in which the used markers will be directly transformed into energy. The COLORCYCLE program, as it’s been dubbed, will give students throughout the country the option of recycling any type of used marker through an in-school collection program. The markers that are collected will then be used, in combination with a “unique technology,” to create a usable fuel.
Crayola’s COLORCYCLE recycling program at work.
Image Credit: Crayola
Image Credit: Crayola
Crayola actually already has a number of other related recycling and clean energy programs. Other initiatives similar to COLORCYCLE include: utilizing solar energy for production, incorporating recycled plastics into their products, and using reforested wood for their colored pencils.
As far as the aim of the program, in their own words:
Crayola conducted extensive research into various new and emerging technologies that would allow the company to repurpose its markers and found the most efficient and beneficial solution at this time is the plastic to energy process, which allows the company to repurpose the entire marker.
As part of the “COLORCYCLE” program, Crayola developed a unique offering of classroom lesson plans that have been designed to help teachers educate their students on the important role sustainability plays in the world. The lesson plans engage students in environmental solutions, teaching them how to protect the planet in new and relevant ways, while also encouraging them to take environmental responsibility into their own hands.
Interested schools can find out more about the COLORCYCLE program — and register for it — at Crayola’s site. After registering, “participating schools will have immediate access to the classroom lesson plans, and can begin collecting any used markers,” Crayola writes. “In-school program coordinators will then be able to print out Crayola funded pre-paid FedEx shipping labels for delivery of the collected markers for conversion into usable fuel.”
Read more at http://cleantechnica.com/2013/08/06/crayola-clean-energy-colorcycle/#z48XXUbdCw64GXUD.99
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